Unit 2 BTEC Nationals Business and Enterprise (2024)

This unit (31489H) forms part of the external assessment on the

  • Level 3 BTEC Nationals in Business
  • Level 3 BTEC Nationals in Enterprise & Entrepreneurship

This update summarises the key changes.

The information on this page complements the information in the Admin Support Guide and should be read alongside it.

Unit 2 Developing a Marketing Campaign (31489H)

This unit is assessed under supervised conditions and is available twice a year, in January and May. The assessment is set and marked by Pearson. The number of marks for the unit is 70.

The Part A Research Pack is released to candidates under low control conditions in the afternoon on the day before the Part B assessment, which is taken in the morning session.

Candidates have access to Part A for a 2-hour preparation period and after if required, with the Part B assessment being a 3-hour supervised session.

The timetable

January 2023May 2023
Part A11 January pm
11 May pm
Part B12 January am
12 May am

Downloading the assessment from the Secure Test site

Parts A and B can be downloaded by Exams Officers as separate files.

The files are available on our Secure Tests page (please see below).

The files are gold padlocked which means that only Exams Officers can access them. A normal teacher Edexcel Online username and password will not be enough.

  • The Secure Tests page

Unit 2 BTEC Nationals Business and Enterprise (1)

Part A

The Part A pre-released Research Pack contains provided research into the market for a product or service.

Supervision
Low control
Internet accessYes
TeacherNo input
LearnerPrepare for Part B independently

Preparatory work (Part A)

Centres should prepare computer facilities to enable each candidate to have their own computer with internet access and print off copies of the Part A booklet for candidates to use.

Set time (Part A)

Centres must issue the Part A booklet at the beginning of the Part A period on the date specified by Pearson. Centres must advise candidates of the timetabled session during which they are allowed to prepare notes.

Part A takes place in the afternoon session before Part B. The JCQ defines the afternoon session as starting at 13.30.

The JCQ awarding bodies allow centres in the UK to start up to 30 minutes earlier than, or later than, the published starting time for the session, without the need to complete any paperwork. Prior permission from an awarding body is not required.

Where this policy is followed, to avoid any possible breach of security, late arriving candidates or early departing candidates must be supervised as if the awarding body’s published starting time had been in place. (JCQ, Instructions for Conducting Examinations).

Timetable clashes must be dealt with as outlined in the JCQ Instructions for Conducting Examinations document.

What should candidates be doing during Part A?

Candidates may prepare summary notes based on their analysis of the provided research which they can annotate on the Part A and also prepare the two further pages of notes that they will be allowed to take into the Part B assessment.

Low control (Part A)

Part A is completed under Low control conditions.

The ICEA definition of Low control is:

These are activities completed without direct supervision. They may include research, preparation of materials and practice. The materials produced by candidates under low control will not be directly assessed.

This means that candidates are allowed to take Part A booklets and their notes away from the centre to use and work on as part of their preparation.

During this time candidates may use

  • a computer
  • the internet
  • textbooks
  • their coursework folder, which might include class notes, mocks with teacher feedback, templates on how to dissect and organise the Part A information

During this time teachers must not:

  • provide additional support or guidance to candidates
  • give candidates additional materials to support them with either the Part A pre-release or the Part B supervised assessment.

Teachers should note that they are responsible for maintaining security and for reporting issues to Pearson.

What can be included in the Part A notes?

Candidates may take up to two sides of A4 notes into the Part B supervised assessment as well as the Part A research pack with the annotations they have made.

Candidate notes can be either handwritten or word processed on a computer. If word processed, the font size must be 10 points minimum. If handwritten, the words must be readable by the naked eye.

Candidates’ notes could include

  • facts and figures relating to organisations, such as the products they offer and the ways they use the marketing mix in their promotional campaigns.
  • reminders about theories or concepts candidates find difficult to remember
  • identifying key trends such as percentage increases and summarising the findings.
  • annotations to the Part A research pack to indicate what may be useful for PESTLE and SWOT.
  • notes candidates may have made in lessons such as what a marketing message is and the key factors to consider when deciding on the type of media to use
  • subheadings candidates may wish to remember
  • a template which helps organise the notes.

Candidates’ notes must not include any attempt to pre-prepare marketing plans, budgets or timelines.

Do teachers need to check the notes? (Part A)

Yes.

Centres must make arrangements before Part B is started to:

  • inform candidates directly of the allowable content of all Part A which should not include any pre-prepared marketing plans, budgets or timelines
  • check that the notes do not include any pre-prepared marketing plans, budgets or timelines
  • make the notes available to candidates at the start of the Part B supervised assessment. If notes are electronic, centres should make arrangements to upload the notes to each candidate’s machine/restricted secure area prior to the start of the Part B supervised assessment session

What happens to the Part A notes and annotated pack after the set task is complete?

Please do not submit Part A work to Pearson. Centres must make arrangements to keep Part A candidate work secure after the completion of the set task (Part B) in case of request from Pearson.

Why timetable 2 hours if candidates can take the material home? (Part A)

Up to 2 hours of note preparation with access to the internet should be provided in college/school. This is for two reasons:

1. Not all candidates have internet access at home, and this ensures that candidates without access at home can use the college/school facilities.

2. Not all candidates have the self-discipline to use their time productively to prepare for Part B and this ensures that they are more likely to do so.

Part B

Part B consists of a set task to be completed in 3 hours.

Candidates must not have access to email or internet during the Part B set task (this includes mobile and other smart devices). Candidates must only be allowed access to their dedicated user area during the Part B assessment. Communication between candidates during the completion of the Part B set task is not allowed.

Supervision
Medium control
Internet accessNo
TeacherNo input
LearnerWork on Part B independently

Preparatory work (Part B)

Centres should prepare computer facilities to enable each candidate to have their own computer without internet access and print off copies of the Part B set task for candidates to use.

Set time (Part B)

Centres must issue the Part B set task at the beginning of the Part B period on the date specified by Pearson. Centres must advise candidates of the timetabled sessions during which they are allowed to prepare notes.

Part B takes place in the morning session on the day after Part A. The JCQ defines the morning session as starting at 9.00am.

The JCQ awarding bodies allow centres in the UK to start up to 30 minutes earlier than, or later than, the published starting time for the session, without the need to complete any paperwork. Prior permission from an awarding body is not required.

Where this policy is followed, to avoid any possible breach of security, late arriving candidates or early departing candidates must be supervised as if the awarding body’s published starting time had been in place. (JCQ, Instructions for Conducting Examinations).

Timetable clashes must be dealt with as outlined in the JCQ Instructions for Conducting Examinations document.

Medium control (Part B)

Part B is completed under Medium control conditions.

The ICEA definition of Medium control is:

This is completion of assessment, usually over a longer period of time, which may include a period of controlled conditions. The controlled conditions may allow candidates to access resources, prepared notes or the internet to help them complete the task.

The controlled conditions for this unit allow candidates to:

  • have access to the Part A and two pages of notes to allow them to complete the task
  • have access to permitted software or applications as stated below
  • candidates must not have access to the Internet, email, or any other resources aside from their permitted notes, unless stated as permitted below.

Candidates are permitted access to any relevant software to enable them to complete the Part B task. This includes, but is not limited to offline versions of:

  • Offline Office applications, such as Microsoft Office, Open Office, etc
  • Any other offline applications, such as project planning software, calculators, spell- checkers, etc

Candidates may have access to blank paper and pens to jot down ideas or sketch out plans. These plans must not be submitted as part of the candidates’ work and will not be marked by examiners.

During this time teachers must not:

  • provide additional support or guidance to candidates
  • give candidates additional materials to support them

Teachers should note that they are responsible for maintaining security and for reporting issues to Pearson.

Breaks (Part B)

During the three-hour period, centres may schedule supervised rest breaks. This time is in addition to the three hours for the task. For example, if a centre starts an assessment at 9am and has a 15 minute supervised break, the session would be scheduled to end at 12.15pm. Task booklets and candidates’ notes must be collected prior to any break, stored under secure conditions and re-issued when the session resumes.

Candidate authentication sheet (Part B)

Should be signed by the person(s) involved in the supervision of the set task. This should be retained by the Exams Officer (not submitted to Pearson).

At the end (Part B)

Candidates must be reminded that the header or footer has all the required information and to save their work as two separate pdf files (one for each activity).

Teachers (and Exams Officers/ICT technicians) must not modify the work in any way, nor change how it is saved. If it is not saved in pdf format by the candidate, the files must be sent as they are.

The Exams Officer must then ensure that the files are uploaded by the correct date.

Please refer to the Admin Support Guide for further guidance.

Subject advisor

Colin Leith

Business

Email :

teachingbusiness@pearson.com

Phone :

+44 (0) 344 463 2535 (Teaching Services team | Mon-Fri, 9am - 5pm GMT)

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Unit 2 BTEC Nationals Business and Enterprise (2)

Unit 2  BTEC Nationals Business and Enterprise (2024)

FAQs

What is unit 2 btec business? ›

BTEC Business Level 3 - Unit 2 - Developing a Marketing Campaign Study guides, Revision notes.

What is a BTEC Level 2 business equivalent to? ›

The Level 2 BTEC Extended Certificate/Diplomas are equal to three/four GCSEs at grade 4-9 when completed successfully. This one-year course is offered in a range of vocational areas and combines both practical and theoretical study.

What is BTEC Enterprise Level 2? ›

BTEC LEVEL 1/LEVEL 2 TECH AWARD

in Enterprise and Entrepreneurship, which prepares learners to enter employment or apprenticeships, or to move on to higher education by studying a degree in the business sector. lead to work, progression to employment via apprenticeships or further study at Level 3.

What is a BTEC national diploma equivalent to? ›

BTEC Firsts are Level 2 qualifications, equivalent to GCSE level study. BTEC Nationals are Level 3 qualifications, the same standard as A-level study. BTEC Higher Nationals are Level 4/5 study, the same level as the first two years of degree study. Sixth form colleges are most likely to offer BTEC Nationals.

Is business BTEC worth it? ›

They offer access to industry experience. Studying for a BTEC can provide you with valuable industry experience while you learn. This can make it quicker for you to find employment and start earning after school. They focus on practical skills.

What level is a BTEC 2 equivalent to? ›

For example, a Level 2 BTEC First Diploma is worth the equivalent of 4 GCSEs grade A*-C. This means a student can do a Level 2 BTEC First independently alongside GCSEs, or work towards them both in the same subject area. These are Level 2 qualifications, the equivalent of traditional GCSEs grades A*- C.

What is the difference between business and business BTEC? ›

➢ THE KEY DIFFERENCE BETWEEN THE TWO COURSES IS HOW THE COURSE IS ASSESSED. ➢ THE BTEC IS 50% COURSEWORK AND 50% EXAMINATION. THERE ARE 2 EXAMINATIONS, 1 IN YEAR 12 AND 1 IN YEAR 13.

What is the highest grade in BTEC business? ›

The highest-grade being Distinction star and the lowest grade Pass. * For BTEC, see BTEC qualifications. A* to E = Grade A* is the highest grade and E is the lowest grade. A grade 'U' may be awarded, this is where the paper or overall grade has been considered ungradable.

What qualification is BTEC business? ›

Course content

The BTEC Level 3 Diplomas are broadly equivalent to two/three GCE A Levels. The programme aims to provide students with an in depth understanding of the operations and structures of businesses and also to equip students with the skills required to succeed in employment or at university.

What is a BTEC national diploma worth? ›

The number of A-Levels that a BTEC is equivalent to depends on the number of modules studied. A BTEC Level 3 National Extended Certificate is worth a single A-Level. A Level 3 BTEC National Diploma is worth two A-Levels, and a BTEC Level 3 National Extended Diploma is the equivalent of three A-Levels.

What does BTEC stand for? ›

BTEC stands for the Business and Technology Education Council. BTECs are specialist work-related qualifications.

Do universities accept BTEC national diploma? ›

Most universities accept BTECs for most of their courses. This includes most competitive Russell Group universities, like the University of Exeter. Please note: some courses may require a specific A level in addition to your BTEC. Others may require specific BTEC units.

What does BTEC business stand for? ›

BTECs (which stands for the Business & Technology Education Council) are high–quality, career–focused qualifications grounded in the real world of work.

What is BTEC Level 2? ›

BTEC International Level 2 offers learners aged 14 and above the knowledge, understanding and skills that they need to prepare for a career or continue in further education. The demand for workforce skills is increasing and the need for global certification in technical and vocational areas is growing.

What are BTEC units? ›

Qualifications you can take

BTEC stands for the Business and Technology Education Council. BTECs are specialist work-related qualifications. They combine practical learning with subject and theory content.

How long is unit 2 BTEC business exam? ›

2 Hours only for (review period) To prepare, annotate & assimilate information.

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